Former Israeli general: Bombing AP tower in Gaza in May conflict was an ‘own goal’

A former Israeli general on Sunday said the Israel forces' bombing of a tower that housed The Associated Press in the Gaza Strip during May’s conflict amounted to an “own goal,” causing more damage to Israel’s image than it provided operational benefit.

“Bringing down the tower with the AP offices was equivalent to a self-inflicted ‘public relations terror attack’ and an own goal, in our view,” said Maj. Gen. (res.) Nitzan Alon, the former head of IDF Operations.

Alon, who led the military’s investigation into the public relations-related issues connected to the recent conflict, was referring to a May 15 strike on the 12-story Al-Jalaa tower in Gaza City, which sparked immediate criticism from around the world, including from American lawmakers who have long been staunch advocates for Israel.

“Not everyone in the IDF believes this, but I am convinced that this was a mistake. The operational benefit was not worth the damage that it caused diplomatically and in terms of perception,” he said.

Though IDF officials have since acknowledged that the military should have better explained its reasons for striking the building, none has publicly said that the bombing was a mistake. In the aftermath of the war — and in part due to lessons learned from the outcry over the strike on the al-Jalaa tower — the military has begun working to better coordinate its public advocacy efforts with its operational actions.

Alon made his comments at a conference hosted by Tel Aviv’s Institute for National Security Studies about the importance of public perception during military conflicts.

A key feature of the IDF’s tactics during the conflict was the targeting of multi-story towers in the Gaza Strip, each of which it claimed was used by the Hamas and was thus a legitimate military target.